Distributors are becoming concerned as the gap between OTT streaming and theatrical releases has been closing. Many filmmakers are taking measures in light of the growth of wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital platforms, either by postponing agreements or by keeping the dates of streaming secret. But without careful preparation, movies can have trouble at the box office.
The malayalam movie Identity is a new illustration of this issue. This investigative criminal thriller, which was released on january 2 in malayalam, generated some hype but wasn't a huge hit. However, a particular audience found the film appealing, which resulted in its telugu distribution being delayed. It was anticipated that Identity, which starred Tovino Thomas, Trisha, and Vinay Varma, would appeal to telugu viewers.
The twist, though, came today when Zee5 formally said that the movie will begin streaming on their website on january 31—seven days after its telugu cinema debut. Even more unexpectedly, the advertising materials reveal that the dubbed versions in major languages would be accessible in addition to the original malayalam version.
This presents an intriguing conundrum for viewers: why spend money on a movie ticket when you can see it at home in a week? The rapid transition to OTT raises concerns about the sustainability of theatrical releases in such a competitive climate, given the expenses involved in distributing a picture in theaters.
Identity centers on a significant accident case in which two guys become embroiled in an exciting investigation when a young woman loses her memory. The film's box office potential may have been impacted by the directors akhil Paul and Anas Khan's inability to maintain the film's complete engagement despite an attractive subject.
The malayalam movie Identity is a new illustration of this issue. This investigative criminal thriller, which was released on january 2 in malayalam, generated some hype but wasn't a huge hit. However, a particular audience found the film appealing, which resulted in its telugu distribution being delayed. It was anticipated that Identity, which starred Tovino Thomas, Trisha, and Vinay Varma, would appeal to telugu viewers.
The twist, though, came today when Zee5 formally said that the movie will begin streaming on their website on january 31—seven days after its telugu cinema debut. Even more unexpectedly, the advertising materials reveal that the dubbed versions in major languages would be accessible in addition to the original malayalam version.
This presents an intriguing conundrum for viewers: why spend money on a movie ticket when you can see it at home in a week? The rapid transition to OTT raises concerns about the sustainability of theatrical releases in such a competitive climate, given the expenses involved in distributing a picture in theaters.
Identity centers on a significant accident case in which two guys become embroiled in an exciting investigation when a young woman loses her memory. The film's box office potential may have been impacted by the directors akhil Paul and Anas Khan's inability to maintain the film's complete engagement despite an attractive subject.
click and follow Indiaherald WhatsApp channel