Geetu Mohandas' action movie Toxic, which starred kgf star Yash, generated a lot of hype. However, the movie isn't creating the type of buzz one would anticipate from a pan-India star months after the trailer. Even in the North, where kgf chapter 2 was a great hit, there isn't much excitement about Toxic.
 
The main issue today is whether yash has moved on from Toxic, given the announcement that he will begin filming for Ramayan in march 2025, playing Ravana opposite ranbir kapoor (Ram), sai pallavi (Sita), and sunny deol (Hanuman). The manufacturing status of toxic is one of the main unanswered questions surrounding it. There is no official word on whether the movie is finished, despite claims that the big schedules in Bengaluru and goa are over.
 
Why is yash now relocating to Ramayan if the film is still in production? Is there anything more significant going on behind the scenes, or is he taking a break from Toxic to film Ramayan? Some fans are even questioning whether yash is no longer interested in Toxic.Toxic's marketing strategy has been subtle. Already, Ramayan is in the news. In addition to playing Ravana, yash is also co-producing the movie and contributing to its artistic direction.
 
Thus, this begs the question: Does yash value Ramayan more than Toxic? It seems sense that yash would be interested in Ramayana given its epic scope and mythical significance. However, does this imply that Toxic will be neglected? Or is yash simply balancing two major motion pictures at once? The absence of marketing is one of the factors contributing to Toxic's declining popularity. The teaser for Toxic was published on Yash's birthday, and there hasn't been any follow-up, in contrast to kgf, which had a carefully thought-out advertising campaign.
 
Does this indicate a lack of confidence in the film's performance or is it a deliberate effort by the producers to begin marketing the movie closer to its release date? In any event, one thing is certain: Ramayan will surpass Toxic if it doesn't receive a stronger push soon. Despite his apparent shift of direction, there is no hard evidence that yash has dropped Toxic. He may finish his part in Ramadan and return to aggressively promote Toxic. However, questions have been raised about the timing and postponement of Ramayan. Will Ramayan steal the show or will Toxic recapture the lost momentum? Time will tell. One thing is certain, though: we are watching yash as he makes some difficult decisions.
 
 

 
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G GOWTHAM

03/02/2025 11:52 AM