Ajith Kumar’s Vidaamuyarchi is making waves with its impressive pre-sales numbers, despite facing multiple hurdles leading up to its release. After a two-year gap and numerous production delays, the film is finally hitting screens in February, a period generally considered dry for big-ticket releases. 

Unlike festival releases that benefit from holidays and heightened audience enthusiasm, Vidaamuyarchi arrives on a working day, which typically impacts initial footfalls. Furthermore, Lyca Productions, the banner behind the film, has not actively promoted it, leading to relatively low pre-release hype. Compounding this, ajith had earlier dismantled his official fan clubs, meaning there was no centralized force pushing advance bookings. Yet, the numbers speak for themselves, proving once again that Ajith’s pull at the box office remains formidable.

Even with these challenges, the early pre-sales for Vidaamuyarchi have outpaced those of Thalapathy Vijay’s GOAT, his supposed arch-rival’s upcoming film. On BookMyShow, within the first three days of ticket sales, Vidaamuyarchi clocked an impressive 326K in advance bookings, surpassing GOAT, which stood at 318K during the same period. What makes this feat even more noteworthy is that Vidaamuyarchi’s morning shows are yet to be opened in many regions, indicating that the final pre-sales numbers will likely be even higher. This achievement reinforces Ajith’s reputation as the ‘King of Opening,’ a title he has earned through years of delivering strong first-day collections regardless of external circumstances.

The phenomenon of Ajith’s films opening to massive numbers despite low-key promotions or unfavorable release conditions is not new. Time and again, his movies have proven that his fan base remains fiercely loyal, showing up in droves on day one. This organic, unwavering support highlights his enduring star power, one that doesn’t rely on aggressive marketing strategies or organized fan clubs. The fact that Vidaamuyarchi is achieving record-breaking pre-sales without the usual festival boost or promotional blitz is a testament to Ajith’s unmatched box office dominance. With expectations soaring, the industry will be keenly watching how Vidaamuyarchi performs upon release, but the initial signs suggest yet another blockbuster opening for the tamil superstar.
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SIBY JEYYA

04/02/2025 11:26 AM