The disruption of commercials during OTT viewing has grown to be a significant issue. Fans frequently complain about this, but platforms don't seem to care. Users have recently voiced their displeasure with SonyLIV's advertising policy. It is absurd and completely nonsensical that even premium customers must watch stuff while enduring several advertisements.
 
Entertainment must become uninterrupted and seamless. Subscribers claim that this makes them feel deceived. And eventually, people will start terminating their memberships if it keeps happening. This issue has been brought up time and time again by users of Hotstar and Prime Video. OTT behemoths of this size should start reconsidering their practices if they are unable to offer users a seamless entertainment experience.
 
A half-hour Shark Tank broadcast must start with several advertisements, and viewers are beginning to wonder how it differs from YouTube. Whether it's a web series or a major wrestling bout, SonyLIV has repeatedly let its subscribers down. This is the main reason why fans asked for WWE to be moved to Netflix, and their wish has finally been granted. If SonyLIV wants to expand in the nation, it will need to pay attention to what customers want and smoothly provide their demands.
 
 

 

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