Harshvardhan Rane’s social media appeal for the film was the only promotion the re-release had and despite that, the film has performed excellently at the box office. By earning over 9 crores at the box office in two days after its re-release, the film has already beaten its lifetime collection of 8 crores back when it was released in 2016. Without any promotional campaigns, it is difficult to have a strong response from the audiences, so what is attracting the viewers to watch the re-released film? Well, the soundtrack of the film composed by himesh reshammiya might be one of the key highlights of the film’s success.
Years after its 2016 debut, the movie was hailed as a cult classic. Moviegoers are enjoying watching the spectacle play out on the big screen as it prepares for another run at the theaters. Sanam Teri Kasam demonstrates that a successful movie doesn't always need massive stars and endless marketing strategies.
A film may easily find its audience without being compelled to do so by very expensive advertisements and techniques if it has a strong and interesting narrative and a hit music record. Only time will tell how the movie does in its first week of re-release, as it continues to boost the box office and strives to become the biggest re-release ever.
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