Numerous box office irregularities that cast severe doubt on the films' true performance are plaguing the indian cinema business. These strategies, which include block reservations, corporate bulk bookings, and reduced ticket prices, as seen in Akshay Kumar's Sky Force, give a misleading impression of a movie's success. Filmmakers and industry experts frequently commemorate milestones and records. The more significant issue, though, is whether the indian government would move to stop these unfair tactics, as china did in 2016.
 
China has to deal with a massive box office fraud back in 2016. Authorities discovered that a large number of distributors and studios were falsifying ticket sales. The most notable instance was Ip Man 3, when millions of dollars in fictitious earnings were produced through phony screenings and falsified receipts. The Chinese government took a firm stance. They penalized those responsible, made over 300 fake movie theaters public, and even imprisoned a few distributors and creators. While this crackdown had a short-term impact on movie office growth, it also helped rebuild audience confidence and credibility.
 
Similar issues are currently plaguing India. According to reports, corporate bulk bookings are being used to promote movies in an attempt to fabricate enthusiasm. In order to exaggerate opening weekend estimates, distributors also purchase a lot of tickets themselves. Investors and the audience are both misled by this. The true performance of a film is further concealed by steep weekday ticket reductions. To provide the impression that the film is performing well, ticket prices are frequently drastically reduced. Experts in the field have frequently noted that the stated box office figures do not correspond to the real number of people that visit theaters.
 
The indian government must move decisively to address this. Transparency may be achieved by stringent audits, severe fines, and real-time ticket sales tracking. Strict legal action should be taken against any hero, producer, or distributor implicated in such schemes, whatever of their size. These scams will also be deterred by publicly disclosing fictitious box office figures, as china did. Fake box office success won't last long since moviegoers are growing more astute. This illusion might end, like it did in china, if india does not take immediate action.
 
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G GOWTHAM

13/02/2025 12:34 PM