PVR Cinemas, Orion Mall, and PVR Inox Ltd have been fined by the Bengaluru Urban district Consumer Disputes Redressal Commission for airing commercials after the allotted show time. According to reports, the Commission has demanded that PVR pay Rs 1 lakh and that it is "unjust" and an "unfair trade practice" to display advertisements for longer than is permitted.
As punitive damages, PVR has been requested to pay the cash into the Consumer Welfare Fund.
The commission, which was headed by President M Shobha and included members K Anita Shivakumar and suma Anil Kumar, made the ruling on Saturday, february 15, while largely upholding a complaint that counsel abhishek MR had submitted, according to a story in the New indian Express.
It ordered them to pay the plaintiff Rs 8,000 for legal expenses and Rs 20,000 for mental agony and inconvenience.
The commission directed PVR Cinemas and PVR Inox Ltd. to adhere to the Ministry of Information and Broadcasting's regulation on the subject, noting that several viewers may have had such problems.
According to reports, the Commission also noted that nobody has the right to profit from the time and money of others. The committee stated that while viewing movies helps people relax, they shouldn't be able to suffer through commercials for more than thirty minutes at a time.
The complainant missed work due to a 3-min delay
According to the report, the complainant paid Rs 825.66 for each of the three tickets they purchased for Vicky Kaushal's sam Bahadur on december 26, 2023, at 4:05 p.m. The movie was scheduled to conclude at 6:30 p.m., so he could go back to work on time.
Nevertheless, commercials and movie trailers aired from 4:05 to 4:28 p.m., even though we entered the hall at 4 p.m.
The commission rejected PVR's claim that the recording was unlawful, stating that the complainant had just recorded the ads to bolster his claims. It said that by doing this, he had demonstrated unfair business conduct and a service deficit, both of which are valid complaints under consumer rights. The complainant claimed that he missed his planned task because of a delay of over thirty minutes. Originally scheduled to start at 4:05 p.m., the film didn't start until 4:30 p.m.
The assertions were refuted by PVR Cinemas and PVR Inox Ltd., who claimed that they must legally play public service announcements (PSAs).
Nevertheless, the commission discovered that only one of the 17 advertisements was a PSA, even though the standards only permit such content for 10 minutes. The complainant's claims were validated by the CD evidence.
As punitive damages, PVR has been requested to pay the cash into the Consumer Welfare Fund.
The commission, which was headed by President M Shobha and included members K Anita Shivakumar and suma Anil Kumar, made the ruling on Saturday, february 15, while largely upholding a complaint that counsel abhishek MR had submitted, according to a story in the New indian Express.
It ordered them to pay the plaintiff Rs 8,000 for legal expenses and Rs 20,000 for mental agony and inconvenience.
The commission directed PVR Cinemas and PVR Inox Ltd. to adhere to the Ministry of Information and Broadcasting's regulation on the subject, noting that several viewers may have had such problems.
According to reports, the Commission also noted that nobody has the right to profit from the time and money of others. The committee stated that while viewing movies helps people relax, they shouldn't be able to suffer through commercials for more than thirty minutes at a time.
The complainant missed work due to a 3-min delay
According to the report, the complainant paid Rs 825.66 for each of the three tickets they purchased for Vicky Kaushal's sam Bahadur on december 26, 2023, at 4:05 p.m. The movie was scheduled to conclude at 6:30 p.m., so he could go back to work on time.
Nevertheless, commercials and movie trailers aired from 4:05 to 4:28 p.m., even though we entered the hall at 4 p.m.
The commission rejected PVR's claim that the recording was unlawful, stating that the complainant had just recorded the ads to bolster his claims. It said that by doing this, he had demonstrated unfair business conduct and a service deficit, both of which are valid complaints under consumer rights. The complainant claimed that he missed his planned task because of a delay of over thirty minutes. Originally scheduled to start at 4:05 p.m., the film didn't start until 4:30 p.m.
The assertions were refuted by PVR Cinemas and PVR Inox Ltd., who claimed that they must legally play public service announcements (PSAs).
Nevertheless, the commission discovered that only one of the 17 advertisements was a PSA, even though the standards only permit such content for 10 minutes. The complainant's claims were validated by the CD evidence.
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