According to people familiar with the situation, tesla has decided on locations for its initial showrooms in mumbai and New delhi, which is a significant step forward in its long-awaited entry into the indian electric vehicle (EV) market, as reported by Reuters.
After abandoning its intentions to expand in india in 2022 because of governmental obstacles, the American EV manufacturer has been looking for showroom locations since late 2023. The most recent action demonstrates Tesla's reaffirmed determination to become a major player in the third-largest vehicle market globally.
According to reports, tesla has leased a storefront in Aerocity, a business district close to indira gandhi international airport in New delhi that is home to upscale hotels, retail establishments, and corporate headquarters from across the world.
In the meanwhile, the business has chosen Mumbai's Bandra Kurla Complex (BKC), which is near Chhatrapati shivaji Maharaj international airport and is one of India's most prestigious corporate areas.
Both locations will be about 5,000 square feet in size, according to Reuters sources. However, tesla has not yet confirmed when the showrooms will open.
Instead of establishing local production, Tesla's initial strategy in india would concentrate on selling imported EVs. A source said that tesla will run its retail locations in the nation directly, adding, "These deals are for showrooms, not service centers."
Additionally, the business has increased employment in india, advertising 13 mid-level roles, such as store and customer relationship managers.
India's hefty import taxes, which are now 100% on fully manufactured EVs, have been a point of contention for Elon Musk. indian manufacturers have opposed Tesla's efforts to lower tariffs because they are concerned about competition in the expanding EV market.
In a recent meeting, U.S. President donald trump and indian Prime minister Narendra Modi talked about tariffs and trade policy, with a possible solution that might facilitate Tesla's entry into the market being hinted at.
If the government changes its EV tariff policy to provide lower tariffs in return for investment pledges, Tesla's india approach may pick up steam.
Tesla's debut is anticipated to increase rivalry with Mercedes-Benz, BMW, and Hyundai, who have previously released their premium electric vehicles in india, as the country's demand for luxury EVs continues to rise.
After abandoning its intentions to expand in india in 2022 because of governmental obstacles, the American EV manufacturer has been looking for showroom locations since late 2023. The most recent action demonstrates Tesla's reaffirmed determination to become a major player in the third-largest vehicle market globally.
According to reports, tesla has leased a storefront in Aerocity, a business district close to indira gandhi international airport in New delhi that is home to upscale hotels, retail establishments, and corporate headquarters from across the world.
In the meanwhile, the business has chosen Mumbai's Bandra Kurla Complex (BKC), which is near Chhatrapati shivaji Maharaj international airport and is one of India's most prestigious corporate areas.
Both locations will be about 5,000 square feet in size, according to Reuters sources. However, tesla has not yet confirmed when the showrooms will open.
Instead of establishing local production, Tesla's initial strategy in india would concentrate on selling imported EVs. A source said that tesla will run its retail locations in the nation directly, adding, "These deals are for showrooms, not service centers."
Additionally, the business has increased employment in india, advertising 13 mid-level roles, such as store and customer relationship managers.
India's hefty import taxes, which are now 100% on fully manufactured EVs, have been a point of contention for Elon Musk. indian manufacturers have opposed Tesla's efforts to lower tariffs because they are concerned about competition in the expanding EV market.
In a recent meeting, U.S. President donald trump and indian Prime minister Narendra Modi talked about tariffs and trade policy, with a possible solution that might facilitate Tesla's entry into the market being hinted at.
If the government changes its EV tariff policy to provide lower tariffs in return for investment pledges, Tesla's india approach may pick up steam.
Tesla's debut is anticipated to increase rivalry with Mercedes-Benz, BMW, and Hyundai, who have previously released their premium electric vehicles in india, as the country's demand for luxury EVs continues to rise.
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