In a major collaboration as the skincare behemoth ventures into cutting-edge skincare products, NIVEA india has named samantha Ruth Prabhu as its new brand ambassador. NIVEA's Luminous Even Glow Range, which targets dark spots and hyperpigmentation, was introduced concurrently with the partnership.

It is more important than ever to find effective skincare remedies in a nation where 37% of individuals struggle with hyperpigmentation regularly. NIVEA, a recognized brand for decades, is dedicated to leading the way in scientifically supported solutions that meet actual customer demands. With the introduction of the new line, we introduce a revolutionary product to india that uses our proprietary Thiamidol technology to significantly lessen dark spots and bring back the natural shine of the skin.
 
As the spokesperson for this event, we are also thrilled to have samantha Ruth Prabhu. She shares NIVEA's belief in loving oneself while aiming for excellence, so this collaboration makes perfect sense. Beyond merely introducing a new product, this launch demonstrates our commitment to fusing extensive local knowledge with global experience to make skincare not only efficient but also accessible and inclusive. NIVEA India's managing director, Geetika Mehta, stated.

Since my family and I have long trusted NIVEA, this collaboration is really meaningful. In my opinion, skincare is about using mild yet effective products consistently and with care. The Luminous Even Glow line is unique in that it uses science-backed innovation to improve skin's natural brightness rather than merely lightening dark spots. This partnership is all the more significant because of NIVEA's ingrained care concept, which is exactly in line with my own views on beauty. samantha Ruth Prabhu said, "I can't wait for everyone to discover this transformative range and confidently embrace their glow."
 
 

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