Time has become an extremely valuable resource in our modern world, when everything is hurried.  The time spent viewing movies and television is over.  The 21st century has brought in a period of efficiency and ease, when time is of the importance and multitasking is commonplace.  With the introduction of smartphones, tablets, and instant streaming, viewers now have the freedom to decide how they want to spend their viewing time.
 
The expectations of consumers are rising in tandem with the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital era.  Nowadays, the majority of websites control play speeds, enabling users to adjust the content's speed to fit their own lifestyle.  The way people consume media has been completely transformed by this very little yet powerful feature, which allows them to quickly go through information at their own pace without ever missing a beat.
 
Naturally, despite the advancements in technology, several websites lagged behind in implementing these necessary elements.  Because of the vast selection of films and web series it offers, amazon Prime Video is one such service that has been dominating the indian market.  However, the lack of a playback speed control option is like an open wound for indian viewers, who are becoming more and more time-constrained.  The lack of this option on Prime Video in this efficient day has left us all irritated and longing for a seamless experience.
 

 

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