Chhaava, a bollywood film starring Vicky Kaushal, is booming at the box office and getting stronger every day in both the northern belt and North America.  As word of mouth keeps spreading, the movie is also getting praise in terms of collecting.  In contrast, the telugu film industry, which is renowned for its epic pan-Indian productions like the recently released kalki 2898 AD and Devara, frequently uses a lot of visual effects or a rather dull plot in the name of world-building.
 

Additionally, telugu directors frequently brag about their visual effects, even when the finished product isn't that striking.  Chhaava is unique, though, in that it uses drama to propel its historical tale rather than cheesy visual effects.  Even if Chhaava's foundation should have been better, viewers can appreciate that it avoids superfluous visual effects to add a "wow" element or entice viewers with impressive images.
 
Recently, a forced nationalistic aspect was also included in a non-VFX movie like Thandel.  As a historical play, Chhaava, on the other hand, naturally incorporates patriotism.  This explains why the film's last 30 to 40 minutes are so successful for the majority of viewers and have fueled the largely favorable discussion.  


Unexpectedly, Chhaava's creators decided against releasing the movie in other languages since they thought it was only intended for Hindi-speaking viewers.  However, it is unclear if they would think about extending its reach given the increasing demand from telugu fans for a dubbed version, particularly as the movie approaches its second week of release.
 

For certain tollywood producers and directors who think that only high-end, heavily VFXed movies can have an effect, Chhaava is a wake-up call.  Bollywood will eventually take over every regional sector if it keeps producing excellent epic period dramas.  The hindi cinema business must, however, reach out to southern markets in order to attain its full potential and increase attendance and income.
 
 


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