SonyLIV appears to be facing a challenging period as user dissatisfaction with the platform's services grows. Once considered a go-to destination for exclusive content, the platform is now witnessing a noticeable shift, with popular shows and events moving to rival streaming services. 

A major blow came with the announcement that WWE, a key attraction for a significant portion of SonyLIV's subscriber base, would soon be available on Netflix. This move has left many fans questioning the value of their SonyLIV subscription, as the platform loses one of its biggest crowd-pullers.

Adding to the turbulence, the iconic crime series CID — a show with a cult following in india — has also found a new streaming home on Netflix. For years, CID has been a nostalgic favorite for audiences, and many SonyLIV users had maintained their subscriptions primarily to rewatch this classic series. With its migration to a more globally recognized platform like Netflix, fans are seemingly relieved rather than disappointed, as they feel they might now enjoy better streaming quality and user experience. This shift reflects a growing perception that SonyLIV is struggling to retain its flagship content, further weakening its hold over loyal subscribers.

As these high-profile departures continue, SonyLIV faces an uphill battle to justify its value to its audience. With WWE and CID gone, many users are left with little incentive to stay, especially when other streaming giants offer more diverse and premium content. The platform now finds itself at a critical crossroads — it must either quickly secure new, compelling content or risk losing even more subscribers. To regain momentum, SonyLIV may need to rethink its content strategy, enhance its user experience, and reestablish itself as a strong competitor in the increasingly crowded streaming market.
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G GOWTHAM

03/03/2025 12:02 PM