With only one month till Eid 2025, salman Khan's character Sikandar is experiencing a self-inflicted dilemma. The creators announced a surprise on february 27 on february 18. Many were anticipating the first song or a trailer. However, startling rumors indicate that the official trailer is still pending and that the producers will release another teaser when the day draws near. Due of its dullness and boredom, the initial teaser garnered negative feedback. This is uncommon for a movie of this size, and fans are upset and curious about how sajid nadiadwala is handling his "biggest film in a decade."

No organized promotion has been place since Sikandar's announcement.  The teaser failed to create the buzz that was anticipated.  The posters were uninteresting.  Additionally, the creators have suddenly gone silent with only four weeks left until the release.  What does it say about the production company behind a movie this scale if it lacks a well-thought-out marketing plan?
 
The issues extend beyond marketing.  A last-minute post-credit song is reportedly being filmed in Mumbai, and Sikandar is reportedly still in production.  At first, shooting was supposed to take place in Rajkot, but that was canceled.  All of this suggests that the movie was not thoughtfully made, but rather was hurried to completion.  The postproduction process, which includes editing, visual effects, and background music, may be affected due to the extremely short timetable.  It's comparable to Radhe, another salman movie with subpar execution.
 
Sikandar differs greatly from other popular movies that were out at the same period.  A well-received teaser and many tracks have already been published by Bade Miyan Chote Miyan.  As of right now, Sikandar has not unveiled a single trailer or teaser.  Because of their casual attitude, the manufacturers are either acting carelessly or lack confidence in the product.  Given that Sikandar performs for large crowds, this silence is absurd.  Sikandar is currently merely a squandered chance.  Salman Khan's star power can ensure an opening, but the movie will not last without effective marketing and compelling substance.
 
 

 
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Sikandar

G GOWTHAM

03/03/2025 12:40 PM