How frequently do we find ourselves griping about Bollywood's growing nepotism? Almost always, isn't it? With movies like Archies in 2023 and Naadaniya, Loveyapa, and Azaad coming out this year, viewers have been criticizing bollywood for encouraging nepotism and debuting star children. However, the same audience appears to disregard an outsider-led picture when it eventually comes out. 

Consider the movie Superboys of Malegaon, which has an entirely non-traditional cast.  Adarsh Gourav, shashank Arora, vineet kumar Singh, Muskkaan Jaferi, Riddhi Kumar, and Saqib Ayub—none of them are from film families—star in the movie, which was inspired by the documentary by Faiza ahmed Khan.

Its box office reception has been dismal, even though it offers a novel and distinctive plot that is very different from Bollywood's typical formulaic flicks.  Released on february 28th, the highly regarded movie has barely made ₹2.2 crores in six days. Its opening weekend earnings of little over ₹1.5 crores make it the lowest opening weekend of 2025.  Audiences frequently want new faces and new stories, but when bollywood provides them, they avoid seeing these kinds of movies in theaters.

Its lack of star power prevented Superboys of Malegaon from getting much traction, yet ignoring it for that reason alone is hypocritical.  Such outstanding actors, such as those in Superboys of Malegaon and other movies, are forced to play the role of the main character's sidekick because of this disregard for the viewers.  This trend of viewers choosing the same kind of masala films over quality cinema has been going on for a very long time.  They are also blatantly ignoring anything new that does come their way.  In the formulaic world of bollywood film, it is up to the audience to break the pattern and allow quality cinema to flourish.
 
 
 
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G GOWTHAM

10/03/2025 11:02 AM