Given that A.R. murugadoss is directing it, salman Khan's fans have extremely high hopes for his upcoming film Sikandar, which is set to be released for Eid this year.  As the release date draws nearer, the most recent information indicates that the picture, which cost Rs. 165 crores, has recovered some of its expenditure through a non-theatrical agreement.  According to a Pinkvilla article, it encompasses internet, music, and satellite rights.
 
In addition, Netflix paid Rs. 85 crores for the streaming rights, and if the movie makes close to Rs. 350 crores at the box office, it should exceed the Rs. 100 crore threshold.  Zee paid Rs. 50 crores for the satellite rights, while Zee music Company paid Rs. 30 crores for the music rights.  Salman Khan's fees for the film are not included in the aforementioned amounts, which simply reflect the production costs. The creators haven't yet provided additional information, though.

However, this has also prompted inquiries about the creators.  Do they have doubts about the movie's success?  Are they concerned that there won't be a significant opening for the movie?  The producers may be trying to say that the movie is a hit even if it doesn't do well at the box office by negotiating the non-theatrical contract.  The second teaser's unfavorable reception may be the cause of this agreement.
 
However, because the key units are being released in the same month that the movie is being shown on the big screen, the marketing for the movie has fallen short.  However, the tactic might assist Sikandar record a significant amount.  Now, everything hinges on the specific release date being announced by the producers.  This is an issue that ought to have been resolved long ago.  Right now, it's too late, and the audience's reaction to the first showing on the day of release will determine the movie's future.
 
 
 
 
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Sikander

G GOWTHAM

11/03/2025 11:22 AM