Following the contentious comments made by YouTuber and podcaster Ranveer Allahbadia on the show India's Got Latent, the influencer business in india is experiencing a sharp decline. Brand sponsorships have been negatively harmed by the uproar against his remarks, even though the supreme court has let him to restart his podcast, The Ranveer Show.
 
According to influencers and marketing firms, brand fees have decreased by up to 50% in certain instances, and businesses are now reluctant to work with wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital producers.  Brands are either cutting prices or completely shunning collaborations with influencers, according to Sumon K. Chakrabarti, co-founder and CEO of the advertising firm Buffalo Soldiers.

Even macro-influencers who used to demand Rs 2.5 lakh per endorsement have experienced a 5–10% drop in their fees, according to lifestyle influencer Shivaditya Barjatya.  "Brands feel anxious.  "They are now under more scrutiny the larger their following," he said.  An energy drink company has withdrawn from an agreement, and even stand-up comedian Samay Raina, presenter of India's Got Latent, has lost money.  After Allahbadia asked a participant an incorrect question, the scandal broke out, resulting in numerous police complaints and the elimination of all episodes from the show.

While allowing Allahbadia to resume his podcast, the supreme court made it apparent that he must uphold decency standards.  The influencer economy has already suffered, though, as corporations are being more circumspect about their affiliations.  There are now significant concerns regarding the future of influencer marketing in india as a result of the impact from this scandal.
 
 
 
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G GOWTHAM

12/03/2025 11:22 AM