By deciding to broadcast the teaser for his upcoming movie raid 2, starring salman khan as Sikandar, this Eid, ajay devgn has chosen an intriguing move.  Even while the plan seems smart—using Salman's sizable Eid crowd to create excitement for raid 2—one important question remains: will Sikandar deliver?  

Traditionally, salman khan films do well at the box office during Eid, and ajay is clearly counting on this tradition to help raid 2's marketing.  Next week, its teaser will be made available digitally, but its real power will be revealed when it opens in theaters on march 30 alongside Sikandar's performances.

In order to establish raid 2 as a must-see action thriller, ajay devgn and his crew are counting on Salman's star power and the holiday season to carry the wave.  However, there are worries about the amount of excitement that Sikandar alone could generate.  There are concerns that ajay Devgn's wager on this partnership could backfire given reports that it is not creating the kind of buzz that everyone had anticipated.  If Sikandar fails to engage audiences, it could have an effect on how raid 2 is viewed as well.  Ultimately, only time will tell if this tactic is a wise choice or a mistake!
 
 
 
 

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