The IPL has emerged as a significant barrier before the indian film industry can fully recover from the OTT issues.  Theaters are noticeably empty on IPL match days, particularly when clubs like CSK, MI, RCB, SRH, or KKR are playing, as has become clear in recent years.  The tournament's transformation into a cricket festival has had a huge influence on movies, particularly on weekends when family audiences are glued to their screens watching high-stakes contests.

The IPL spans from march 22 to the final week of May this year, which presents a challenge for filmmakers.  Now, producers that had planned releases for this time frame are faced with a significant challenge.  Numerous high-profile bollywood productions have already been delayed.  Industry sources think the IPL is the true cause, despite some blaming it on unfinished post-production work.
 
In recent years, there have been relatively few pan-Indian film releases in april and May.  Everything is dominated by the IPL mania, from social media trends to star promotions, which makes it hard for movies to attract viewers.  The IPL influence is evident in the recent postponement of anushka Shetty's film from its original april 18 release date and the last-minute adjustment of a major malayalam star's film's release date.  According to box office observers, producers would be better off postponing movies for these two months because a well-timed release at a later date would guarantee greater revenue.
 
According to box office observers, producers would be better off postponing movies for these two months because a well-timed release at a later date would guarantee greater revenue.  Nonetheless, it is not a good idea for producers to steer clear of such a profitable time of year as the summer, when schools and universities are closed.  

People are looking for amusement and a way to escape the heat, and movies are a fantastic solution.  Therefore, content producers must produce material that can compete with OTTs and the IPL.  The movies must be so fantastic that they compel people to leave their homes and visit theaters.  The movies are to blame, and the IPL isn't always at fault.
 
 
 
For more interesting updates wa click and follow Indiaherald WhatsApp channel

Find out more:

OTT

G GOWTHAM

28/03/2025 12:20 PM