The so-called queen of indian television, ekta Kapoor, is preparing to bring back her venerable serial opera Kyunki Saas Bhi Kabhi Bahu Thi, but this time for the over-the-top (OTT) platform.  The irony of this move cannot be overlooked, even though nostalgia may be her selling point.  In a wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital age that thrives on new and experimental material, Kapoor, who was instrumental in flooding indian television with melodramatic family sagas in the 2000s, is now attempting to profit from the same formula.
 
Unquestionably, the first Kyunki Saas Bhi Kabhi Bahu Thi (2000–2008) was a cultural phenomenon. For seven years, it dominated prime-time television with its record-breaking TRPs and iconic characters like Mihir Virani and Tulsi. However, its popularity also signaled the beginning of a period in which indian television started to be associated with regressive stereotypes, endless storylines, and exaggerated family conflicts.  Many people think that this style ultimately alienated viewers and stifled creativity.
 
Questions are now being raised in light of Kapoor's reimagining of Kyunki Saas Bhi Kabhi Bahu Thi as a limited series on OTT platforms:  Is this merely an attempt to capitalize on nostalgia?  Or does it mean that superior ideas aren't out there? The OTT industry has thrived on daring storytelling and diverse plots, which seem to run counter to Kapoor's well-established soap opera model.  Although fans will probably be overjoyed to see Tulsi return, some question if this is a step backward for indian wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital entertainment.
 
 
 
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G GOWTHAM

07/04/2025 01:07 PM