Virat kohli, a batsman for the indian national cricket team, is about to sever his long-standing relationship with the German apparel company Puma. The royal challengers Bengaluru batter will continue to be associated with sports athleisure company Agilitas as an investor, according to reports in The Mint.
To establish One8 as a stand-alone aspirational sports brand from india to the global arena, virat kohli would collaborate with Agilitas, according to the reports. During the current indian Premier League (IPL) 2025 season, the batter also made a declaration about the same thing.
Virat kohli joined hands with Puma in 2017 when he signed a deal worth ₹110 crores
Recently, virat kohli gave a huge signal that he would be breaking up the association. The top batter removed every instagram post that has anything to do with Puma. When the batter signed a contract worth ₹110 crores in 2017, he partnered with the sports brand. He represented the company as a brand ambassador.
In contrast, abhishek Ganguly, the former managing director of Puma india and South-East Asia, created Agilitas in 2023. The company manufactures and markets sporting items both in india and beyond, much like Puma. After acquiring the long-term licensing rights for the Italian sports brand Lotto in South Africa, Australia, and india, they recently made news.
To establish One8 as a stand-alone aspirational sports brand from india to the global arena, virat kohli would collaborate with Agilitas, according to the reports. During the current indian Premier League (IPL) 2025 season, the batter also made a declaration about the same thing.
Virat kohli joined hands with Puma in 2017 when he signed a deal worth ₹110 crores
Recently, virat kohli gave a huge signal that he would be breaking up the association. The top batter removed every instagram post that has anything to do with Puma. When the batter signed a contract worth ₹110 crores in 2017, he partnered with the sports brand. He represented the company as a brand ambassador.
In contrast, abhishek Ganguly, the former managing director of Puma india and South-East Asia, created Agilitas in 2023. The company manufactures and markets sporting items both in india and beyond, much like Puma. After acquiring the long-term licensing rights for the Italian sports brand Lotto in South Africa, Australia, and india, they recently made news.
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