Chinese smartphone companies..! Now pause button..!

While Chinese companies are dominating the indian smartphone market and dominating the sales of 5g phones and other electronic devices, the Chinese companies have put a pause button on their plans and spending for the next year due to some important reasons. Why this sudden decision..?! Many parties have predicted that India's economy will collapse in 2023 as the international economic recession has started to affect all sectors and trade. As a result, companies from small to large companies are taking many steps to deal with the disruption that will occur in the next year.
In this situation, the Chinese smartphone companies have taken an important decision due to the fear of economic recession, the demand for smartphones and electronic devices in india will decrease to a large extent, and the Chinese smartphone companies are facing many crises due to the central government. While Chinese smartphone companies doing business in india are already laying off employees, it has been reported that they are planning to cut costs in the marketing and operations division for the next year due to the alleged reason.Usually, smartphone companies plan for the next year in October-November. Currently, Chinese companies are left with many impermanences, and companies are waking up unsure of what kind of marketing and distribution spending to plan. In this situation, the number of new smartphone launches in 2023 is very likely to decrease significantly, for example, apple continues to reduce the production volume of its new iphone 14 model phone. Similarly, Chinese smartphone companies are also likely to reduce the number of new smartphone launches. In 2022, not only the business of Chinese smartphone companies will decrease, but also the demand will decrease to a large extent. This had a severe impact on profit margins. As a result, many measures have been taken, from cost reduction to employee layoffs.In the indian smartphone market, only Chinese smartphone companies such as Xiaomi, Oppo, Vivo, and Realme have about 80 percent of the business market, so any decision taken by these companies will severely affect the market.
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Sowmiya Sriram

23/11/2022 01:46 PM