Amul's dominance all over the world, strongest food brand!!!
Amul, the giant food product manufacturing company, already dominates all over India. Now the world has also accepted Amul's supremacy. According to a report, Amul has now become the strongest food brand in the world. It has been given AAA+ rating in a report by Brand Finance. The brand value of the company has also increased to $3.3 billion now. The company has overtaken Hershey's, which was number one in the list last year.
Amul became the number one company in the Brand Finance report
Amul's history is about 70 years old. According to Brand Finance's Global Food & Drinks Report 2024, Amul has now become the strongest food brand in the world. Its score on the Brand Strength Index is 91 out of 100. Along with this, the company has also got AAA+ rating. Compared to the year 2023, the brand value of Amul has also increased by 11 percent to $ 3.3 billion this year. However, brand value has nothing to do with the turnover of the company. In the financial year 2022-23, Amul's sales grew by 18.5 percent to Rs 72,000 crore.
Amul is the uncrowned king of India's dairy market
In the Brand Finance report, Amul has been given AAA+ rating along with Hershey's. But, Hershey's brand value has come down by 0.5 percent to $ 3.9 billion. Therefore, it has to be content with the second place in this year's list. Amul is the uncrowned king of India's dairy market. Its share in the milk market is 75 percent, in the butter market it is 85 percent and in the cheese market it is 66 percent.
click and follow Indiaherald WhatsApp channel