The integration of the letter “E” 

Ecom Express Limited, a leading B2C e-commerce logistics provider in India, has unveiled a new brand identity that reflects its commitment to customer-centricity and technological innovation. The rebranding includes a fresh logo and visual identity designed to symbolize the company’s dedication to speed, agility, and an expansive network reach.

The new logo features a forward-moving arrow enclosed within a square, representing Ecom Express’s focus on progress and delivery. The integration of the letter “E” signifies Expression, Innovation, and Progress, while the bold magenta color reflects bravery, self-expression, and strength. This vibrant color and refreshed logo mark Ecom Express’s renewed commitment to its customers, partners, and team.

Ajay Chitkara, CEO and MD of Ecom Express, explained that the rebranding represents a reaffirmation of their customer-first approach and highlights their dedication to integrating advanced technology for efficient and reliable service. Chitkara emphasized that the new identity also underscores the company’s commitment to its employees and delivery partners, who play a crucial role in the business.

The revamped visual identity aims to enhance customer welfare and foster a diverse and inclusive environment, reinforcing Ecom Express’s role as a leader in the logistics industry.
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Balasahana Suresh

24/08/2024 02:16 PM