L’Oréal paris Announces alia bhatt as New Global Brand Ambassador

L’Oréal paris, a leading global beauty brand, has proudly unveiled alia bhatt as its new global brand ambassador. She will join a distinguished roster of spokespeople including Viola Davis, Jane Fonda, Eva Longoria, Kendall Jenner, Elle Fanning, and Camila Cabello, beginning her role in september 2024.

Recently honored as one of Time Magazine’s 100 Most Influential people of 2024, alia Bhatt's impressive career spans multiple languages and genres, earning her widespread acclaim and numerous awards. As an actress, producer, and entrepreneur, alia embodies the core values of L’Oréal paris, such as inclusivity and empowerment, and aligns perfectly with the brand’s mission to inspire global women through confidence and strength.

“We are excited to welcome alia bhatt to the L’Oréal paris family,” said Delphine Viguier-Hovasse, Global President of L’Oréal Paris. “Her dedication to promoting inclusivity within the film industry and her role in showcasing indian cinema globally is highly commendable. Alia’s commitment to both people and the environment makes her an ideal representative for our brand, symbolizing female talent, entrepreneurship, and the potential L’Oréal paris aims to unlock by uplifting women worldwide.”

Alia Bhatt expressed her enthusiasm, stating, “I am thrilled to be part of the L’Oréal paris team and to join a community of empowered women. My long-standing admiration for L’Oréal paris stems from its innovative approach and commitment to beauty excellence. The brand’s emphasis on women’s empowerment resonates deeply with me, and I look forward to working with L’Oréal paris to make a significant impact in the beauty industry and promote inclusivity.”

Beyond her cinematic achievements, alia bhatt has been recognized in forbes 30 Under 30 and Fortune’s list of 50 Most Powerful women in indian Business. She boasts one of the top five most-followed instagram accounts in India, with over 85 million followers, using her platform to champion environmental and social causes. Her dedication to sustainable living is reflected in her creation of Ed-a-Mamma, a children’s clothing brand that fosters a love for nature, highlighting her commitment to the environment and future generations.
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Kokila Chokkanathan

03/09/2024 07:47 PM