Why PepsiCo and Coca-Cola worried about Ambani's CAMPA?
Summer is about to arrive and with this the beverage companies have started trying to attract customers. During this time, a fierce competition is being seen between light and diet drinks in the cola industry. Many big companies like Coca-Cola, PepsiCo and reliance Consumer's CAMPA are struggling to establish their dominance in the sugar-free market while taking care of the health of the customers.
Sugar free variant in affordable pack of Rs 10
Meanwhile, both Coca-Cola and PepsiCo are trying to increase their reach among the people by launching diet and light drinks in affordable packs of just Rs 10.
The price of these 200 ml bottles is cheaper than many other cold drink brands and they are also becoming famous among the consumers. Coca-Cola and PepsiCo have launched several sugar-free variants like Thums Up X Force, Coke zero, Sprite zero and Pepsi No-Sugar.
All these drinks are available in the markets in small packs of Rs 10. According to the officials of both the companies, for the first time in the country, such low prices have been fixed for diet and light drinks. Amidst all this, the companies are also focusing on the market strategy of Reliance's Campa Cola.
Campa is also going to bring a small pack of Rs 10
According to DNA report, sanjeev Agarwal, Chairman of MMG Group, one of the largest bottling partners of Coca-Cola in India, said that consumers are preferring drinks with less or no sugar. He said that their diet and light portfolio includes drinks like Diet Coke, Coke zero, Sprite zero and Thums X Force. Whose price ranges from Rs 10 to Rs 30 depending on the size.
These drinks are now available in 250 ml and 500 ml bottles, giving consumers a wide range of options to choose from. Meanwhile, Reliance's Campa is also going to make a strong entry in the market with a 200 ml sugar-free bottle priced at Rs 10. This is no less than a challenge for many cola brands in India.
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