Zomato, the food delivery and restaurant aggregation network, recently announced that its grocery delivery service would be discontinued. The food-tech giant claimed in an email to its grocery store partners that this was done owing to inefficiencies in the order fulfilment process, as well as poor customer experiences and rising competition from current competitors in the market who were guaranteeing rapid delivery in 15 minutes. According to sources, zomato issued an email to its grocery shop partners on september 11, 2021, informing them that the trial programme will cease on september 17, 2021.

In July of this year, zomato used a marketplace approach to join the grocery delivery business. customers were able to buy groceries from local businesses that have collaborated with zomato through its site. So far, the firm has begun a grocery service trial in a few areas and was providing groceries delivery in 45 minutes. zomato claims that its investment in Grofers, a supermarket start-up, would provide greater results than its own food delivery services.

Initially, the firm leapt into this service delivery sector during the height of the Covid-19 epidemic, when grocery delivery was in great demand. The email was read, and shop catalogues are extremely dynamic, with inventory levels changing regularly. This has resulted in order fulfilment gaps, resulting in a negative customer experience. It's also worth noting that this was not the company's first attempt at grocery delivery. When it comes to rush-order grocery delivery to consumers' doorsteps, delivery firms like the aforementioned Dunzo, Swiggy, and Grofers are among the pack leaders.
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Kailas Ashwin Sathish

13/09/2021 11:00 AM