To harness youth and ensure their health and well-being, Condom Alliance – a shared value collective of condom market players and other stakeholders to improve the well-being of young people in india, launched India’s first ever Condomology report. Condomology stands for Consumer Condom Psychology. Some of the questions addressed by the report are: “Why are we low on condom usage?”, “Where does india stand with regards to the global condom usage?”, “Why do I need a condom”, “How do I procure a condom?” and others. The answers indicate that despite awareness programs, the youth continues to “struggle with years of social conditioning and societal judgement with regards to accurate and essential information about protected sex and contraceptives.”
As per the National Family health Survey-4, 78 per cent of young males, between the ages 20-24, did not use a contraceptive with their last sexual partner. A population Council study in 2011, titled ‘Condom Use Before marriage and Its Correlates: Evidence from India’ found that seven per cent of young women and 27 per cent of young men had ever used condoms in pre-marital sex while only three per cent and 13 per cent respectively always used a condom. The report attempts to demystify the social and psychological reasons that create a barrier for use through the following key questions:
“Why do I need a condom?” — The lack of awareness about the rather serious and grim repercussions
“Is using a condom the right decision?” — Myths and misconceptions related to use
“How do I procure a condom?” — The barriers faced in the last mile.
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