Chennai sources stated that having had an interaction with managing director of Lifestyle International Pvt Ltd, Vasanth Kumar and divulged into details about brand future, industry, adoption of technology and more importantly what makes Chennai attractive for the fashion retailer.
A strong private label offering distinguishes us from the rest in the market offering consumers a wide variety of styles and trends across categories of apparel, footwear and fashion accessories. We currently have 11 private label brands including four franchise brands. Our own brands are Melange, Ginger, Nexus, Forca, Fame Forever, Code, Juniors and our franchise brands are Smiley, Kappa, Bossini and UCLA.
Lifestyle provides customers with an omni-channel experience. Through this, we enable a friction less fashion shopping experience for customers across our stores and online. Our pan-India presence allows us to reach out to our customers better. Customers can now shop from the comfort of their homes from our online store, lifestylestores.com or step into one of our brick-and-mortar stores for a tech-enabled, unique retail experience.
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