Urvashi Rautela Shines in 24K gold manipuri Potloi at Global fashion Festival 2024

Urvashi Rautela recently highlighted traditional manipuri bridal wear at the Global fashion Festival 2024 by donning a stunning 24K gold manipuri Potloi. Designed by renowned manipuri designer Robert Naorem, this outfit celebrates the cultural richness and craftsmanship of the Meitei community. The potloi, typically worn by manipuri brides, is a unique and iconic garment steeped in tradition.

The manipuri Bridal Attire

A standout feature of the manipuri bridal ensemble is the potloi, a cylindrical, drum-shaped skirt made from thick fibers and bamboo, then layered with satin and adorned with intricate threadwork, sequins, and mirrors. Creating the detailed motifs along the hemline is a meticulous process that can take days. The look is completed with a decorative belt, a sheer veil draped around the bride, and a half-sleeved blouse, along with traditional accessories like layered necklaces and the grand Kokgee Leiteng headpiece. For this occasion, urvashi wore a red potloi embellished with intricate gold thread embroidery, making a striking departure from the typical green blouse and white shawl worn by brides. Her red monochrome outfit, featuring 24K gold embroidery, made a bold statement.

Designer Robert Naorem and Northeastern Fashion

Robert Naorem is celebrated for showcasing traditional fashion from Northeast India. He has previously dressed prominent figures like sushmita sen and Harnaaz Kaur Sandhu in traditional manipuri garments such as the Innaphee and Phanek. The Innaphee is a lightweight muslin shawl worn over a blouse, while the Phanek is a sarong-like piece with horizontal stripes.

This event marked a significant moment as it was the first time a bollywood star, urvashi Rautela, wore manipuri bridal attire, bringing it to a global audience.

The potloi has its origins during the reign of Meidingu Bhagyachandra Maharaj (1763–1798), when it was introduced as a costume for the classical Ras-Leela dance. Over the years, it became integral to the wedding attire of Meitei brides. The craft of making potlois has been passed down through generations, often taught within families, making it a community effort.

Through her attire, urvashi not only made a fashion statement but also showcased the rich cultural heritage of Manipur on an international platform.


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