Why do we say 'cheese'?Evolution of smiling in photographs!
The phrase “Say cheese!” has become synonymous with smiling in photographs, but the history of smiling in photography and the use of this cue is an evolution shaped by cultural and technological changes.
Early Photography: No Smiles Allowed
In the 19th century, photographs rarely featured smiles. This was partly due to the long exposure times required by early cameras, making it challenging to hold a smile for several minutes. Instead, people opted for neutral expressions. Additionally, societal norms of the time associated smiles with frivolity or informality, making a serious demeanor the standard for portraits.
The Shift to Smiles
By the early 20th century, advancements in camera technology reduced exposure times, making it easier to capture fleeting expressions. Simultaneously, cultural attitudes shifted—smiles became associated with happiness and positivity, especially in marketing and media. The rise of hollywood stars further popularized the idea of smiling as a mark of beauty and charm.
Why “Cheese”?
The phrase “Say cheese” emerged in the mid-20th century as a simple trick to produce a natural smile. Saying “cheese” stretches the mouth into a smile-like position, with the “ee” sound encouraging a toothy grin. The word also carries cheerful, positive connotations, adding to its appeal.
Modern Smiling Trends
Today, smiling in photographs is nearly universal, reflecting a global culture that values joy and connection. However, recent trends in selfies and candid photography have brought back a range of expressions, from playful smirks to neutral gazes, showing that while “cheese” may remain popular, individuality is key.
The evolution of smiling in photography reflects changing societal norms and technological innovations, turning what was once a rarity into a global standard of expressing happiness.
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