Here's why some internet users are advocating for a boycott of Coca-Cola.
Coca-Cola is going through severe backlash following rumors that the business enterprise laid off Latino personnel and pronounced them to Immigration and Customs Enforcement (ICE) under President Donald Trump's watch.
The "Latino Freeze movement" started as a response to Trump's government orders that dismantled federal range, fairness, and inclusion (DEI) tasks whilst intensifying immigration enforcement.
Calls to boycott Coca-Cola received momentum after unverified reviews surfaced, claiming that the enterprise no longer only terminated Latino employees at a texas bottling plant but additionally pronounced them to ICE.
"The accusation that The Coca-Cola organization referred to as immigration authorities to help inside the separation of undocumented workers is unequivocally fake," a spokesperson for Coca-Cola advised Snopes.
The CEO of Coca-Cola added a commemorative Diet Coke bottle to President Trump, which intensified public scrutiny of the enterprise in the direction of its DEI regulations, despite the fact that the organization has yet to announce any policy updates.
"Latinos and Latinas prevent spending cash," the motion's internet site states. "Keep the line. We are able to all collectively make a huge impact via surely retaining and now not spending our cash."
The rumors received traction on social media, specifically via TikTok.
One viral video from employment legal professional Trang Tran alleged that Coca-Cola laid off "thousands of Latin American workers" on the so-referred to as "Cerberus Bottling Plant" in texas after which mentioned them to ICE. every other broadly shared video in Spanish, with almost three million views, falsely claimed that the organization later tried to express regret for notifying immigration government.
But there are not any verifiable reviews indicating that Coca-Cola has terminated big numbers of personnel. Plus, no records exist of a "Cerberus Bottling Plant" in Texas.
The members of the Latino Freeze motion actively urge Latinos to undertake Latin American brands in place of U.S. ones in response to Trump's proposed Mexican and Canadian alternate price lists.
The US populace includes Latinos at approximately 20 percent, based totally on 2023 census data. The Latin American market receives Coca-Cola products through their vast operations serving approximately 530 million purchasers with $120 billion.
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