Is luxury dwelling evolving from homes to holistic life?
Traditionally, luxury living has been related to grand mansions, prime real estate, and clothier interiors. The focus becomes on exclusivity, aesthetics, and status.
However, the very essence of what it means to stay in luxury has advanced. These days, genuine luxury is no longer constrained to simply where you live; it is approximately how you live. It's an immersive, holistic joy that prioritizes well-being, sustainability, and meaningful connection to the arena round us. This shift is not only a fleeting trend but also a revolution in how we outline true luxury—one that signals a deeper appreciation for existence's finest reports rather than simply its best matters.
Indiatoday spoke with Sarina Menezes, head and vice president of brand marketing & corporate communication at Oberoi Realty, to get extra insights on the topic.
SHIFT towards WELNESS-CENTRIC dwelling
Today's present-day affluent homeowner is searching for more than simply luxurious; they crave environments that decorate their bodily, intellectual, and emotional well-being nicely.
This shift has caused an upward thrust in biophilic design, in which houses integrate herbal factors, which include indoor gardens, open-air areas, and sustainable materials that foster a deeper reference to nature.
Wellbeing real property is now not a spot market—it is becoming the usual.
It's far more approximately cultivating a balanced and at ease way of life. Houses must no longer simply be an address; they have to contribute to normal well-being. We are witnessing a unique fashion where homebuyers do not settle for aesthetics alone—they demand sanctuaries that function as non-public wellness retreats, areas that reflect an elegant ambition to stay with extra joy.
The mixing of expansive spaces, nicely landscaped environments, and serene outdoor pockets similarly complements this revelry, presenting a feel of openness, tranquillity, and rejuvenation that is extraordinary.
SUSTAINABILITY AS a remaining popular symbol
Sustainability has come to be a quintessential characteristic of present-day luxury. Consumers are more and more prioritizing environmental sustainability in their way of life picks.
This paradigm shift has rendered sustainability not merely a choice but an important criterion influencing patron decisions.
This has played an important role in nudging architects and developers to introduce layout answers that merge era with sustainability.
It is all approximately developing spaces with a view to standing the test of time and inspiring future generations to include conscious, clever residing.
Upward push OF EXPERIENTIAL luxury
Luxury is now measured less via tangible possessions and more by way of the first-class of stories you possibly can get right of entry to. Excessive stop: Actual property is increasingly entwined with hospitality, with branded residences supplying services that cater to residents' aspirations and desires. It's no longer enough to merely own; one should experience it.
Hospitality-pushed dwelling, curated by means of pinnacle-tier centers' control professionals, redefines modern luxury with handy convenience and increased reports, setting new benchmarks in subtle living. From concierge services to wellbeing-targeted amenities, these managed areas raise normal living into a sophisticated and rather customized enjoyment. The cutting-edge luxurious gourmand seeks a life that is curated with care, marked through exquisite moments and enriched via access to the arena's maximum excellent experiences.
RENEWED sense OF network
Modern-day luxurious actual-property consumers are seeking vibrant and curated communities that foster connection, offering handy entry to social spaces and infrastructure—from curated facilities at houses and workspaces to experiential cultural interactions and holistic hospitality.
Inside the post-pandemic generation, there has been greater openness toward embracing social well-being with a preference to being part of a network of like-minded folks who share a vision for a richer, more pleasing lifestyle.
The iconic ambition to surround oneself with those who increase, encourage, and assign has emerged as a key cornerstone of present-day luxury.
Energy of expertise AND brand LEGACY
Luxurious real estate is more than just layout—it is approximately impeccable craftsmanship, enduring satisfaction, and the belief that includes a respectful emblem.
A logo's legacy defines the extent of refinement it gives, ensuring that every detail, from structure to completing details, meets the very best requirements. Luxury isn't just about proudly owning a home; it's about investing in a way of life curated by means of a logo that epitomizes excellence.
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