The tollywood producers are currently in a helpless situation where they must overcome numerous obstacles to produce films, particularly in this post-pandemic era. The lifespan of a movie in theatres has decreased due to the introduction of OTT platforms, and producers are now required to distribute their movies on OTT in less than a month after their theatrical premiere. The theatres saw a decrease in patronage. The cost of production is rising, but the rate of return on investment is declining. Today, the Active telugu Film Producers Guild gathered to examine these concerns and the possibility of going on strike.

More specifically, we learn that the Active telugu Film Producers Guild gathered today to talk about a variety of production difficulties. Most of the actors continued to seek high salaries despite the producers' courteous and humble plea to reduce the pay. In the post-pandemic period, some character artists raised their rates unevenly in addition to famous heroes.

More than 20,000 telugu film industry employees from 24 different trades went on strike last month to press producers for higher pay. Multiple films that were in production were halted by this sudden demand for a strike, costing the makers money. Some guild members wondered aloud, "What if we go on strike?" in light of all these recent events.

The Active telugu Film Producers Guild was established to increase teamwork and self-regulation in film production. The guild believes that if they temporarily stop making movies, the cost of making movies will decrease. The movie business will halt if the producers go on strike. All those demanding enormous sums of money from producers will automatically back off on their unreasonable demands in such a scenario. The guild wants to speak with the filmmakers of the films that are currently in production. The guild wants to make sure that the films now in development won't be impacted by its most recent judgement. A decision regarding going on strike will be taken following a final meeting that will take place soon.

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