Bollywood's barriers have been penetrated by movies from the south. The three major films from the recent past—"Pushpa," "RRR," and "KGF"—really caused the bollywood business to reevaluate its place in indian cinema. All three of the aforementioned movies have their own rooms. Allu Arjun's first pan-Indian film was "Pushpa," and with his (Thaggede Le) style, he made a huge impact in the North. With "RRR," director Rajamouli, who has mastered the pan-Indian genre, produced yet another smash hit.

A kannada hero becoming a mass hero on a national scale was never anticipated, and yash was the star of filmmaker prashant Neel's mining mafia thriller series "KGF." The fact that Allu Arjun, Rajamouli, and yash were on the cover of business Today speaks much about the "Southern Tsunami." All three have amassed enormous fan bases in the north, but Rajamouli, who is currently India's top director, deserves special notice.

And this is Allu Arjun's second cover; he recently appeared on the cover of india Today, and his popularity is now at an all-time high. Since success ultimately comes down to statistics, this issue of the magazine examined how south indian films have thrown the rules of box office math on their head. The numbers speak for themselves; it has to do with how south films captured the attention of north audiences.

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