Fans of icon star allu arjun are ecstatic right now because their beloved hero is soaring to new heights as a result of "Pushpa's" box office triumph across all of India. If the type of ad shots he's doing these days is any indication, he is signing back-to-back brand endorsement deals and making the most of tv advertisements.

According to a rumour making the rounds, allu arjun has now rejected an alcohol brand in addition to the tobacco/gutka TVC he had refused. The surrogate advertising campaigns for these leading alcoholic beverage brands feature a number of A-list celebrities and star heroines, including Samantha, priyanka Chopra, and alia Bhatt. The intention is to promote the alcohol, yet they just advertise branded water and glasses.

According to rumours, the Icon Star turned down a nearly ten crore rupee payment for a single advertisement from a well-known beer company. Since this news became public, allu arjun fans have been ecstatic, and the hashtag #AANo1 is once again trending on social media. The actor is likely to start the shooting of the most-awaited sequel pushpa 2 by next month and already the team has kicked off the ground works related to the movie.

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