It was asserted that the boycott demand had a negative impact on the opening scene of "Brahmastra: Part 1 - Shiva." The numbers provided, however, are the opposite of what the boycotters claim. Does releasing inflated numbers for any movie preserve it or its creator's reputation? Most importantly, can such data persuade moviegoers that they packed theatres even though they hadn't?

The manipulation of collecting figures is an old tendency, but people weren't concerned or involved back then. It was done to market a film's unreleased circuits. This happened when a movie wasn't shown in some circuits. When the week's run was complete, the producer would provide the inflated figures to the trade media in order to entice new distributors from the unsold territories. The producer would proceed and distribute it in one large circuit, let's say Delhi-UP. The trade periodicals were specialists at uncovering this manipulation. In other words, nobody was harmed. There was no involvement of the general population in this.

I don't see why a director would want to involve the general public in order to demonstrate to them that his movie is a success when the same audience hasn't responded favourably to his movie! The most recent release, "Brahmastra," which is rumoured to be the priciest hindi movie with a budget of over Rs 400 crore, was used to entice the general public to see the movie even at increased entrance prices. On Day One, it was discovered that the picture received a poor reception, which would be reflected in the box office results.
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G GOWTHAM

15/09/2022 03:35 PM