Sushmita Konidela, the eldest child of megastar chiranjeevi, launched her own label, gold Box Entertainments. She will soon release the low-budget movie Sridevi Shoban Babu. gold Box Entertainments, the production company run by Sushmita Konidela, has released its debut feature film, a rural drama written and directed by prasanth Kumar. She has previously developed OTT content that had little influence on the streaming sector.

Megastar chiranjeevi, who is typically very supportive of new banners and new talent, has stayed away from his daughter's first business venture. He has not offered any type of promotion for Sushmita's film. We don't know the precise reason for this, but there is rumour in the business that the producers already know the movie's outcome and don't want chiru to receive a poor reputation because the movie failed despite his efforts.

If that were the case, chiru has previously pushed a number of films from unknown filmmakers, performers, and banners that had a terrible box office performance. This makes the justification sound unconvincing. chiranjeevi completely ignores his daughter and even on social media he never even made a single post related to her works or admiring her works, while Rajini does it for his daughters aishwarya and Soundarya.

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