The Nike movie air starring Ben Affleck and Matt Damon will be released exclusively in theatres in April, which is major news for the entertainment business. This might indicate a significant entry by streaming giants into the theatre display. Despite the fact that it made its initial try at this in 2019, amazon chose last month to release air on march 5. Many see it as a fresh approach whereby streamer releases will result in the release of 100 films this year or more, in line with the 150 average pre-Covid.

As for the big streaming companies, they have come to understand that a theatrical release increases the movie's exposure and its value for the platforms. In Glass Onion, Netflix tried a similar approach the previous year. There are currently a tonne of movies scheduled for the summer and early fall, when business is strong. The big streaming companies are counting on the money generated during this time.

Although it's a novel approach in the US, where streaming behemoths are taking the lead in the creation and distribution of movies, it might not work in indian regional languages because the majority of the country's high-profile actors and directors are also involved in the production. mahesh babu or SS Rajamouli, for instance, won't work on a movie unless they have a stake in its creation. They will not work on movies where they are not actively involved in the production. Though it's too soon to draw any firm conclusions, the new worldwide strategy may not infiltrate the indian film industry in the days to come.
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G GOWTHAM

26/02/2023 01:06 PM