Nani is having high expectations on dasara which is the costliest project in his career thus far and would also mark his debut in the pan indian sector. He can use the Liger advertising effort as a guide for future campaigns in the Hindi-speaking region. When it comes to hindi advertising, vijay deverakonda created something akin to a manual for South indian actors. Liger may be the hindi Belt's best-marketed non-Rajamouli south film. Vijay outperformed even Rajamouli-level promotions for Liger in some markets.

What nani will have to do now is to mimic something similar for dasara in the hindi belt, considering that the hindi collections will be the deciding element for pan indian films. The chances at the box office will be improved by strong income from the hindi belt. dasara has the benefit of being a rural action drama, a style that the hindi audience has recently supported. Half of Dasara's work is already done if nani can be as forceful, outgoing, and attention-getting as Vijay Deverakonda.

To promote Liger, Vijay aggressively visited a number of malls and universities in the Northern Belt. Despite of the movie's subject matter, he was incredibly pushy when it came to marketing. For dasara, nani will need to draw a cue from this. Yet, bollywood bigwig karan johar, who coproduced Liger, served as Vijay's mentor. Yet nani doesn't have a godfather or a guiding influence. Will he have to handle everything by himself? We'll see. The film dasara will debut on the 30th of this month.

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G GOWTHAM

08/03/2023 12:08 PM