"For some movies, they go for OTT to get premium amounts from the streaming platforms," Ramesh bala observes. For instance, if they receive Rs 10 crores for post-theatrical, straight premiere will bring in about Rs 25 crore. Some producers believe that OTT is a fair trade-off in the event that the movie doesn't do well financially. The trend has disappeared in the South, but there is still at least one film released directly on OTT each month in Hindi.

The roster is impressive because it includes Jailer, indian 2, Vijay's Leo, Jr. NTR, Mahesh Babu, and Prabhas, who have also had a number of releases in the last two years. With the help of the hindi dubbing of the movies, South is self-assured and successfully negotiating arrangements for satellite and wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital rights. In certain cases, the money they make from selling the rights helps them pay their costs; this is additional profit for them. The tradition of 5 AM shows is important, too. There is a celebration, which draws people to the cinemas," the trade analyst added.

He concluded by offering his opinions on the North's lack of a cinema festival. "After amitabh bachchan as the irate young man or the three Khans, no other performers have been able to draw audiences to the theatres in the same way. There, the celebration of movies is fading.
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G GOWTHAM

26/04/2023 11:26 AM