There is a line from a well-known hollywood movie that claims there is no such thing as poor PR and that all exposure will benefit the product. In terms of films, the most recent release, The kerala Stories, is absolutely crushing it at the box office despite receiving mixed reviews. The dispute over its substance is entirely to blame for this. This could also be applicable to Adipurush's situation. While a sizable portion—especially the Hindu segment—will support the movie, there may be some disagreement about how Ravan is portrayed, as was evident with the publication of the movie's trailer.

Even earlier today, there was news that a guy complained to the censor board about Adipurush, requesting that the movie be banned for misrepresenting Ravan in the trailer. These types of controversies will greatly benefit Adipurush. More controversy means a wider audience and more audience means more money. This will benefit the film, which has acquired support thanks to the trailer.

Whatever happens, Adipurush will always have the support of the Hindutva movement. We have the makings of a recipe for a box office extravaganza when we combine it with a whiff of controversy or the boycott movement that is now well-known in Bollywood. The most recent Pathaan instance demonstrates this as well. All the uproar surrounding Deepika's skimpy wardrobe in the movie simply served to increase its popularity. This is also illustrated by the story of kerala Stories. If there is a significant debate prior to the release of this music, Adipurush can also profit from it.


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