Samantha and Vijay Devarakonda's "Kushi," which attracted a lot of attention in its first three days after release, has experienced a dramatic drop in box office performance since Monday, which has the film industry worried. Despite the actor promising to give one lakh rupees to 100 families during a big success meet, this gesture did not appear to have a substantial effect on the movie's receipts.

The following weekend will be watched closely by fans to see if "Kushi" can make a comeback, especially if the new releases are met with mixed reviews. However, the latest releases provide the movie with fierce competition. "Jawan" has gotten rave reviews and is anticipated to do well during its first week, especially in non-Hindi telugu countries. Shah Rukh Khan's movie is also doing well in Andhra Pradesh, while "Miss Shetty," which has the humour of naveen polishetty and anushka Shetty's comeback to the big screen, is drawing crowds.

Given these conditions, it won't be simple for "Kushi" to pick up steam again. It's crucial for "Kushi" to fill at least half of its screenings because many theatres have already reserved premiere screens for other films in the second week. Failure to do so might result in losses because it is difficult to reach break-even unless there is an unexpected increase in sales on saturday and Sunday. Due to the release of "Chandramukhi 2" and "Mark Antony" on september 15, "Kushi's" window of opportunity to recoup is constrained, and its future remains questionable. The movie needs an extra 15 crores to break even.
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Kushi

G GOWTHAM

10/09/2023 09:38 AM