In a year filled with highly anticipated releases, 'Kushi' hit the screens on september 1, promising to be a cinematic masterpiece. The film was a beacon of hope for fans, featuring the dynamic pairing of telugu cinema's heartthrob, Vijay Deverakonda, and the versatile samantha Ruth Prabhu. Even before its release, the movie's music had garnered an overwhelmingly positive response, further fueling the excitement of audiences.

However as the curtains rose on 'Kushi,' the expectations gave way to disappointment, andnegative word-of-mouth soon dealt a blow to its box office prospects.
The buzz around 'Kushi' refused to fade, and it eventually found a new lease on life in the wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital realm. Exactly a month after its theatrical debut, 'Kushi' began streaming on OTT from october 1. Surprisingly, the film found a more appreciative audience on this platform. Within the first three days of its wallet PLATFORM' target='_blank' title='digital-Latest Updates, Photos, Videos are a click away, CLICK NOW'>digital release, 'Kushi' skyrocketed in popularity, claiming the top spot among telugu content on OTT.
Notably, 'Kushi' simultaneously conquered the all-India charts, securing both the first and second positions in the list of top trending movies. The telugu version of the film held the coveted top spot, while the hindi version closely followed at second place. The tamil version of 'Kushi' made its presence felt as well, residing comfortably at the sixth position. This remarkable feat demonstrates that 'Kushi' transcended language barriers and struck a chord with audiences across India.

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