Aadikeshava and a few other telugu films were originally scheduled to premiere on diwali eve, but surprise, the majority of them decided against it. That meant that tamil films like Lawrence's jigarthanda Double X and Karthi's japan would be the only ones showing this Friday, november 10.

Although the Amavasya sentiment prevented tollywood from producing films, the tamil industry took advantage of this void at this time. This is what will occur after that. In certain regions of tamilnadu, christmas is also observed as a major event; nevertheless, no major films have been scheduled for this period by the industry. Additionally, the straightforward competition for Prabhas' Salaar, which is scheduled for release on december 22nd, has shifted out.

This ultimately resulted in red Giant Movies purchasing Salaar's whole tamilnadu distribution rights, which will be a major gain for the movie. Actually, we should see it as a courtesy from the tamil people for letting them enjoy the diwali season. Aside from Lal Salaam, which has Superstar Rajnikanth in a cameo, the tamil film industry is not releasing any major films during the Sankranthi season. Nonetheless, the telugu film industry is producing a slew of huge, action-packed blockbusters for Sankranthi.






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