In terms of brand endorsements, rashmika Madanna clearly outperforms her competitors Samantha, Kajal Aggarwal, Tammannah, and Mruna Thakur. She is allegedly paid more than Rs 4 crore for national companies, while her competitors are paid between Rs 2.5 and Rs 3 crore to become the most popular face in brand promotion. "She is the highest-paid brand ambassador in tollywood since she has a pan-India appeal and is also sought-after for local brands," says a source. He goes on to say, "She charges more than Rs 25 lakhs for shop openings while other divas pocket Rs 15 lakhs, and hence her popularity is way ahead of others," according to the source.

The actress had blockbusters like 'Geeta Govindam,' but the tremendous success of 'Pushpa 1' boosted her brand equity and brought in multinational businesses. From McDonald's to vicks and Santoor to Dabur Honey, she became the go-to spokeswoman for leading companies, and even Khazana Jewellery enlisted her help. In reality, rashmika became a pan-India star after 'Pushpa' and preserved her brand value by filming a few more hindi films like 'Animal'. "Telugu actresses concentrate on hindi films solely to secure more brands than film offers." Even now, big businesses prefer hindi actresses over south indian heroines because they feel bollywood women have a wider reach, which rashmika is capitalizing on," he says.

He says that rashmika is not overexposed because she is new to the game. "She has to think about reducing or increasing endorsement after two or three years but for now she has to just promote brands and walk all the way to the bank without worrying about overexposure and stuff," he said.
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Rashmika Kajal Samantha

SIBY JEYYA

22/11/2023 10:23 AM