The enduring charisma of megastar chiranjeevi should never be underestimated, capable of creating cinematic miracles on his day. Despite a prolific film journey marked by record-breaking collections, his second innings in cinema has not met the anticipated success. While "Walther Veeraya" emerged as a blockbuster, the remaining films failed to generate significant profits for producers.
The struggle is attributed to Chiranjeevi's choice of commercial genre films with routine narratives, which, despite attracting fans, fail to engage the wider audience. Reports suggest that megastar commands a substantial remuneration, ranging from 50 to 60 crores, contributing to an overall movie budget between 130 to 150 crores.
However, the films struggle to achieve prolonged box office success, making budget recovery challenging. The decline in the OTT market further complicates matters, impacting potential revenue streams. Producers, cautious of the financial risks, are hesitant to allocate substantial budgets for megastar projects. In contrast, uv creations has invested significantly in a movie directed by Mallidi Vashishta, indicating a belief in the narrative's strength.
Industry insiders suggest that this departure from the regular commercial plot signifies a calculated risk. While discussions with other commercial directors are ongoing, finding a producer willing to take on the challenge remains a formidable task. Despite these challenges, the film industry speculates on the potential success of Megastar's upcoming venture, "Vishvambhara," which promises a fresh storyline and innovative narrative.
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