Prabhas and Shah Rukh Khan are gearing up for a box office clash as their films, "Salaar" and "Dunki," are set to release on the same day. "Salaar" is scheduled to hit theatres on december 22, a day after the release of Shah Rukh Khan's film. Both movies are considered prestigious, and the producers are planning extensive releases on screens in india and abroad.
"Salaar" is described as a mass action film, creating significant anticipation among the audience. Despite a mixed response to its trailer, Prabhas' intense action avatar has generated immense interest. The film is produced by Vijay Kirangadur, who is known for not compromising on the screen count.
The clash with Shah Rukh Khan's film and a concurrent hollywood release, "Aquaman," is leading to competition for theater screens. Some reports suggest that there might be disputes between the producers over screen counts. However, Vijay Kirangadur, the producer of "Salaar," has clarified that they are focusing on good programming instead of engaging in conflicts.
The decision to release "Salaar" on december 22 has astrological reasons, according to Kirangadur. Despite the release date challenges posed by "Dunki" and "Aquaman," the makers are strategizing to ensure an optimal 50-50 percent screen distribution. Their aim is to maximize total occupancy, even if it means fewer screens for a solo release. Discussions with distributors are ongoing both in india and internationally.
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