Reports circulated that the producers of "Salar" had banned PVR, Inox, and Mirage theatres in some states due to alleged favouritism toward Shah Rukh Khan's "Dunki." However, Mirage Group's CEO stated that the decision on the number of shows is at the discretion of the exhibitor, and PVR's CEO, Gyan Chandani, clarified that they are not against "Salar" or any other movie.
PVR Inox released an official statement to dispel the rumours, stating, "We have seen some speculative media reports that Salaar is not releasing in PVR INOX Cinemas. We want to make it clear that these are all false stories. SALAAR is one of the most awaited films of this year. It is releasing pan india on PVR INOX Cinemas on the scheduled date i.e. 22nd december 2023." This announcement indicates that PVR has resolved any differences with the makers of "Salar," Hombale.
Initial reports suggested that there were discrepancies in the PVR system, leading to accusations of unfair treatment toward "Salar" in terms of theatre distribution compared to "Dunky." PVR Pictures CEO Gianchandani responded to these claims by emphasizing the mutual respect between exhibitors and producers and acknowledging that commercial differences are common in the industry. He reassured that any issues would be resolved soon.
"Dunky," starring Shah Rukh Khan, was released on thursday and received an average response. Meanwhile, "Salar," featuring prabhas, is set to hit theatres on Friday. Fans of prabhas have commented on social media, suggesting that PVR's decision to release "Salar" may have come after the average response to "Dunky."
click and follow Indiaherald WhatsApp channel