"Salaar," directed by prashant Neel and starring Prabhas, has already had overseas premiere shows with positive reviews. The film is generating significant buzz, and public talk on twitter suggests that it has the potential to become the biggest blockbuster in tollywood this year. Despite the positive reception, there are concerns about the business decisions made by the producer, Vijay Kirangadur.
In an unusual move, the producer opted to release the film through new distributors, KSN Telefilms, instead of regular leading distributors in areas like guntur and Krishna. The decision to give rights to close friends instead of established distributors affected the advance bookings, leading to a decrease in pre-release buzz. The expected increase in ticket prices after consulting with the government in andhra pradesh did not materialize as anticipated, adding to the challenges.
The film is being released in overseas markets on an advance basis, impacting overall business decisions and potentially affecting the opening day collections. If the film had been sold to larger distributors, they could have promoted it more effectively and garnered substantial advance bookings. The absence of such efforts may result in the opening day collections falling short of expectations.
Trade pundits suggest that the film's opening day collections might be impacted by these decisions, emphasizing the importance of strategic distribution and promotion for maximizing box office success. The film's performance at the box office will be closely watched, especially if it receives positive word of mouth, which could potentially boost theater attendance and overall collections.
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