The narrative surrounding the box office collections of star-studded telugu films, boasting hundreds of crores, has often lacked transparency. In the past, the reported collections were widely publicized through posters, creating a perception of massive successes. However, the actual facts behind these numbers were shrouded in mystery. The dynamics began to change with the success of telugu cinema in the Pan india market, providing a clearer picture of the collections.
A novel term, "corporate booking," has now entered the tollywood lexicon, a phrase more commonly associated with Bollywood. This term gained prominence due to its utilization in the context of recent bollywood releases like 'Animal,' which reportedly amassed over 800 crores but fell short of the coveted 1000 crore club. producer Pranay reddy shed light on the significance of corporate booking, indicating that if this method had been employed, 'Animal' might have achieved the 1000 crore milestone sooner.
Corporate booking involves strategic pre-booking initiatives undertaken by big production houses to generate buzz and secure substantial openings, often carried out discreetly. This method includes bulk bookings for employees of large corporations, facilitated by the film's producers or individuals affiliated with the lead actor. The corporate companies, in turn, make agreements and offer discount packages, enhancing the film's popularity among the audience.
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